Using Pinterest as a Marketing Tool

andreea_ayers_headshotI got an email from Andreea Ayers, founder of Launch Grow Joy, with a infographic about what you could do on Pinterest as an entrepreneur.  While she specifies things you would do if you are in the Pinterest popular topics (Baby/kids, fashion, food, health/fitness, travel – isn’t that what Pinterest is all about?), she also breaks down 15 ideas for the marketing / small biz industry (not really one industry), and 52 ideas for every entrepreneur.

Great info! Here’s her link. I’m not going to embed the file here because it is too big… but check it out on her page :)



Have an eBook? Is it free? Here are sites that will market for you…

I was doing research for my book webinar and I found this article: Sites to spread the word about your free ebook

The kicker is that you have to offer the eBook for free…. which can be a temporary thing (in other words, set the price at zero, get the marketing from this huge list of sites, and then put a real price on the eBook).

Interesting, huh?  I didn’t expect to find a list of sites that did this type of thing… !

America’s entrepreneurial spirit going down the toilet?

Why is being an entrepreneur so hard?  Check out this article: America’s entrepreneurial spirit is in jeopardy

Having done what I do for almost eight years, I can attest that it is hard, scary, and prone to financial failure.  I can also say that it can be rewarding, fun, and full of excitement and hope.

The benefits you think you get with a traditional job (security, health insurance, etc.) pull at you… who doesn’t want a steady paycheck and benefits??

Is that the reason why the number of self-employed businesses have decreased by 660,000 from 2008 to 2011 (as per the article)?

Or, like in the comments, is this a great time to do this stuff, especially with tools like kickstarter and the real power of social tools?

Bad news for social marketing service providers

I saw a big shift from SEO experts to “social marketing” experts – that is, the people who help companies make money from Facebook, LinkedIn, Twitter, etc.

Check out this article from Business Insider: Facebook Slightly Tweaked How The Site Works — And It Screwed An Entire Profession.

I saw people who lost business and contracts when Google made certain changes.  Companies who had invested in an SEO strategy found all their time and money went bye-bye… it’s kind of a dangerous game, as you do something and hope Google doesn’t pull the rug out from under you.

That is what is happening at Facebook, according to that article.  I don’t fault Facebook, but there are two lessons here:

1. If the bulk of your money depends on another company (like in this case, or like in using an API for a different company), you put all of your security into the other company;

2. If there is change that means some people are moving out of your industry, I am sure there are more or other opportunities for you (either there, with a changed strategy), or in a new field.

Another Kickstarter Success Story

I learned about Amanda Palmer through Ari Herstand’s blog post: HOW I MADE $13,544 IN A MONTH (ON KICKSTARTER)

Again, I’m asked regularly about Kickstarter… this is an EXCELLENT post to wrap your brain around the power of Kickstarter and the amount of work that goes into a successful campaign, as well as what a proactive Kickstarter strategy looks like.

What do you think – is Kickstarter right for you?


Awesome Kickstarter Success

I’m regularly asked about Kickstarter, and if that is a good way to raise money.  Check out Amanda Palmer’s campaign.  She had a goal of $100,000, and after almost 25k people “backed” her, she raised almost $1.2 million dollars…. almost 12 times what she was asking for!

Crazy cool.  An independent artist pre-selling $1,192,793 dollars… and the profit isn’t shared with a big label or anything like that.  Awesome.

If you are interested in raising money for your idea through Kickstarter, you must study Amanda’s campaign.