Jesse coauthored I’m on Facebook–Now What???
with me, and has had an interesting career.  His newest thing, which you should watch (if you are interested in multiple revenue streams), is this: ANYONE Can (and Should) be a Marketer! My New Business and Focus

In the back of 51 Alternatives I have a cycle, and I think the key point is EVOLVE.

Jesse is evolving, and has evolved over the years.  Watch him do it at his blog.